PENTHOUSE: Guy Allenby | September 15, 2007
THERE'S a fundamental mistake people often make when they swap living in a house for a high-rise apartment, says Thomas Hamel, interior designer to Sydney's and Melbourne's well-shod: forgetting to factor in somewhere to hide.
"I always say that you do need to turn one of the back bedrooms into a family room or a TV room," Hamel says.
"What happens is that they are all used to living in big houses and they get to these apartments and they're not happy because there's nowhere to escape."
Hamel's clients have typically traded their residence in Melbourne's Toorak or Sydney's Bellevue Hill for a smaller, but still relatively capacious, apartment nearer the CBD.
They're people used to space and luxury, and are the driving force in the latest wave of the country's now decade-long apartment revolution. Queenslander Adam Stuart says: "The reality is, if you wanted to be secluded and live a hermit-like lifestyle, you wouldn't do what we've done. We've simplified everything."
Stuart, his wife Bettianne and their two children have exchanged a rambling 440sqm suburban family home with swimming pool and tennis court for a 190sqm, three-bedroom place on the 45th floor of Surfers Paradise's landmark Q1 building.
"We don't need the lounge room, rumpus room, formal lounge room and theatre," Stuart says.
"You don't need heaps of lounge suites to live."
The Stuart family of Surfers Paradise and Hamel's clients and their cohorts are part of the well-heeled market now making the shift into more compact homes in the sky.
Not that all luxury apartments are necessarily smaller.
For instance, sub-penthouse 6901 at the Soul apartment block -- an $850 million, 77-storey tower planned for Surfers Paradise -- is 595sqm.
The top-floor, four-level penthouse in the development was sold off-the-plan to a Queensland businessman late last year for $16.85 million.
This represents the apogee of the super deluxe market -- and the new owners will have no problems at all in finding a tranquil corner to retreat to.
Demand for the smaller, if equally-sumptuously appointed, $2 million-plus equivalents is also a very strong, with Melbourne apparently boasting the very best the country has to offer.
"They actually build better apartments (in Melbourne) I find," Sydney-based Hamel says.
"They've got more space, everything is not view-obsessed, and you get more for your money, that's for sure."
In 2001 the population density of Melbourne's CBD was 935 people per square kilometre.
By 2006 it had reached 4755/sqkm, according to PRD Nationwide Research.
Melbourne now boasts a vibrant and urbane inner heart, and the rich and the influential want to live in or next to it.
Apart from the thrusting, iconic presence of Eureka Tower, some of the best and the most sought-after of the latest breed of Melbourne apartment blocks are to be found along St Kilda Road and in the Docklands, notably Mirvac's Tower 5 and Yve Apartments, both designed by local architects Wood Marsh.
Another of Wood Marsh's luxury boutique apartment developments, Isis, meanwhile has also caught the eye of the rich and influential.
Jac Nasser, the former head of Ford Motor Co in the US bought the fourth floor penthouse in the $20 million six-apartment block in South Yarra and Kevan Gosper, a vice president on the International Olympic Committee, has also bought into the development.
In Sydney the most desirable apartments at the top end of the luxury market are view-driven skyscrapers to be found in the north of Sydney's CBD.
The Stamford Residences, for instance, now being built, will have 400sqm penthouses.
In Brisbane and Perth, it's the riverfront apartment blocks close to the CBD that have been and will continue to be the biggest, priciest and most desirable.
Even low-density Adelaide is joining the multi-million-dollar luxury apartment club.
The two penthouses on top of Place on Brougham, the $120 million revamp of the old Hotel Adelaide, went for $3.8 million each last year.
The fact is that cashed-up Australians have been watching the incoming tide of people swapping the suburbs for a high-density lifestyle in our rejuvenated inner cities - and they are now willing to pay top dollar for a piece of the action in an increasingly sophisticated market.
"Developers are now building large-scale apartments because people are coming from large-scale houses," Hamel says.
"They need the family room, they need the living room, they need the storage."
And they need a place to retreat.















